Blog 15 - Digipack

In this blog i am going to be looking at digipacks: what they are, and how artists use them for promotional purposes. A digipack is a patent style of a compact disk or DVD packaging. Digipacks typically consist of a gate fold paperboard or card stock outer binding, with one or more plastic trays that are in a circular shape that is going to hold a compact disk firmly in place. First Digipack design- My first digipack design is very basic. This is because it resembles the artists previous artwork, which is bold and simple. The simpleness attracts my target audience (that i have researched in previous blogs) because of the clothes that the male in the digipack is wearing are urban, which is the same way the fans of the Streets dress. The inside of the digipack is dull and consists of only one colour throughout, with lyrics from the song posted on the left side. On the back shows the tracks on the CD. This is commonly were all artists place the track listings to the CD. This makes it easy for customers to pick up the case in a shop and see what songs are on the album with ease. Second digipack design I have made changes to my previous Digipack idea. I have still kept the layout simple, but have added art to attract the audience more than to it being one plain colour. I have decided to add a brick wall theme to the front and pack of the case. This adds to the urban theme of the CD and relates to the style of the music. The use of liquor bottles on the front and inside of my case also adds to the urban theme, and also alcohol plays an important role in our video. I have kept the track listing in the same place, also keeping lyrics printed on the inside left of the case. I have added a bottle of vodka behind the CD fixture that is the same size as the CD. The vodka bottle is lying on the floor half full, resembling were it has been placed on the front of my digipack design. Final Digipack design My final Digipack design has added further images on to my second design. All I have changed to the front cover is have added a fence above the wall, purely to fill up the gap that would have otherwise remained filled with a dark colour. Adding a fence behind the wall adds to the urban feel furthermore and relates to the place of were the target audience live. Which is in a council house that have a garden surrounded by walls and fences. The back of the pack is the same as my previous design. The inside of the pack is relatively same to my previous design of being based around the front cover. I have added the characters foot to the image and have changed the camera host to Birdseye view. I have changed this because it allows more detail to be added into the shot, as it covers a wider surface area. I have kept the idea of having the lyrics on the left side of the pack, but instead of placing them on top of the image, i am going to incorporate in to the background images that are in the picture, so the the lyrics look as though they are meant to be on the item. Existing Digipacks: This is an album cover, front/back for an album of Kayne West. The image stretches from the front to the back, which allows the image to be larger, eliminating the need to squash the picture onto one side of the pack. This is similar to my design as i am also going to cover the front and back of the my cover with one image. As Kayne West's music is also urban having a similar design shows that i am reaching out to my target audience with the image, because of the success of Kayne West's album sales. Evaluation of my Digipack in powerpoint form (link) : https://docs.google.com/leaf?id=0B7hZWTkEhQ07NTdkODE3MGMtMzllOC00YjFmLTk0MzAtOGNiZTQwMDk0OWNi&hl=en

Blog 14 Shooting Diaries

We collected all of our footage and are now ready to edit it down to a final video and add a soundtrack. As we only had one days filming, we have a relatively short shooting diary, however I had entered into this blog the diary from yesterdays filming drawing upon any problems or issues we had during the day and how I felt the filming went. Wednesday 16th March- Filming for Music Video: We started the day by heading to college to pick up the steady cam and a Risk Assessment form during Danns lesson the previous week, we were then ready to start filming at Telscombe Cliffs. We had managed to miss the rain which was a massive bonus. Uur first location at the beach front was deserted which was exactly how we had planned it as we wanted it to reflect an early morning, despite us not filming till 10. We encountered a slight issue with the handycam,as we realised the person filming would only have one hand to be able to use in the shot as the camera would be being held in the other which proved to be difficult, however we decided for the scenes in which both hands are required to have the other person who was not filming to hold the camera whilst the other did the movement. We had difficulty with the ipod scene, as the camera could be seen in the reflection so it took a few takes to get this right, and we will edit it down during the editing process. All of our filming down at madeira went perfectly, with the weather continuing to be miserable, exactly how we wanted it, however there were some members of the public around so we needed a few takes to ensure no-one walked past during our shots, as it was important to ensure our character was shown totally on his own during shots. Other than that we had a very incident free filming process and returned the camera on time to Craig ready to begin our 6 weeks of editing, which we ensured we had enough time to complete

Blog 13 Shooting schedule

This blog contains our shooting schedule. A shooting schedule is important to keep the effiecency of the group. It allows the group to discuss when they are able to film. Not keeping to this shooting schedule will result in the video not being completed on time.

Blog 12 Health and safety

During the filming of our music video we had to carry out a rick assessment to ensure that we were all safe. We carried out a risk assessment down at the beach for the tide being out, despite watching the steepness of the steps on the way down, and the shattered glass by the bench we had nothing else to take care around.

Some of our footage involved driving a car and accelerating at a fast pace, after carrying out a risk assessment we decided that this was fine, but only when their was not any other traffic around.

For our video we were using a replica gun. We failed to carry out a risk assessment on using this item. this costed us dearly because it turned out that using this prob in public was illegal. the result of this was having the police around our houses, eventually having the prop taken away from us.

i have learnt that it is very important to carry out a risk assessment to ensure the safety of all the crew, it is also important to carry out an assessment to ensure that you are not breaking the law.

Blog 11: Storyboard

Here is our storyboard. We created this storyboard before we set out to film, the reason we did this was so that we had a clear idea of what the story of our video is telling. The storyboard also allows us to plan what shots we need to get whilst we our out filming. Our storyboard includes the location of the shot, a sketch of the shot we need to acquire, the number of the shot, and the camera position and angle.

Storyboarding is one of the most important attributes when making and producing a video, if a storyboard were not created then the filming proccess will not be planned. The crew would not know exactly what shots our needed, or even not have an understanding of the story of the video.

Blog 10 - Mise-en-scene

In this blog i will be discussing the choices we have made regarding the mise-en-scene of our video. The term mise-en-scene is a french term that means; everything visually seen of the screen.



We have discussed a few possible ideas that we are going to include in our m-e-s. which are:



The costumes that the actors are going to be wearing, the clothes are going to be tatty and dirty, and look as though they have not been washed for several weeks, which will contrast with the person that the song is being sung about.



The Props that the actors are going to use (Mobile phone, possibly alcohol bottles and ciggarettes). These probs relate to the target audience because they are going to be similar to what the audience themselves come across in ordinary day to day life.



Were we are going to shoot the video,(setting is going to be shot in a local town, during a dark time of the day, because of the dull nature of the song).