Blog 5 - Target Audience/Band

In this blog i am going to be researching/finding out what audience 'the streets' target. Looking at the artists terms of psychographics, demographics and socio-economic classifications. Pschographics looks at the consumers; views, personality, values, interests and lifestyle. Also paying attention to the consumers demographics which consist of their age and gender. A socio- economic group states the persons income, and the basis of their household.

To establish what type of fans ''The Streets'' have i had a look at the bands facebook page, i have took a screen shot of the home of their page and have put it below. This pages show fans posting comments to the band through their 'wall', this will allow me to view the fans who write pleasant post about the band and view the fans page and find out what type of age, gender. class they are. Also a post has recently been posting on the fan page wall about the the song that i am going to be producing a meaning for. The post Say's; ' ''Stay positive'' always gets me up and movin on hung-over Monday '.

After viewing the bands page i have found out that around 85% of the fans who have posted on the wall are white, British working class males in their late teens/early twenty's. This is a fans facebook page, stating his age, gender, also showing his appearance.


I have been researching what music magazine 'the streets' have been featured in. One of the magazines one of these has been 'NME'. New musical express (NME) has been produeced weekly since March 1952. It was the first British paper to include a singles chart, which first appeared in the 14th of november 1952 edition.

By knowing that the band are in this magazine i can find out what audience purchase this magazine, this can be done by looking on the website; 'http://www.nrs.co.uk/' and looking at the latest top line readership. web site will show what the age and working class the consumers are. The higher percentage of the readers are in the ABC1 class, and are aged between '15-44'.The total number of consumers that purchased the magazine was '325,000', the amount of copies purchase in the working class 'ABC1'was '218,000'. and the amount of copies purchased by people in the age boundary of 15-44 were '294,000'. However these results do not necessarily mean that they are purchasing the magazine because they are interested in reading about 'The Streets', but the band/artists that are on the front cover, this is why the majority of the consumers are in the ABC1 class. However if an issue of the magazine did include a picture of 'The Streets' on the front cover than the issue would be purchased by those in the lower working class sectors, which are 'C2DE'.

Blog 4 - Permission

In this blog i am going to be writing an e-mail asking for permission to produce the video. This is needed due to copyright.

Blog 3 - song choice

I have chosen to make a video for the song 'stay positive' by the band 'the streets'. I have chosen too make a video for this song because i enjoy listening to this band, and found out that this song does not have a music video. Also the lyrics too this song are very in depth and meaningful, allowing me to create a video with a story, allowing the audience to understand and possibly relate the video to their previous experiences. I found out that this song does not have a video by searching the Internet, including the website 'youtube'.

This however was not my first song choice too make a video for; my first choice was 'Dizzee Rascal - Stand up tall'. i wanted too make a video for this song because it is a song that i have enjoyed for a long time and not got bored of. Unfortunately this song has all ready got a music video, so i could not choose it.

These are the lyrics to the song 'stay positive' by 'the streets';
cos this world swallows souls
and when the blues unfold
it gets cold silent bums holes
your going mad
perhaps you always were
but when things was good you just didnt care
this is called irony
when you most need to get up you got no energy
time and time again sitll happen
the dark shits unwrapping
but no ones listening your mates are laughing
your brethrens fucking and then you start hating
your stomache starts churning and you mind starts turning.
so smoke another draw
it wont matter no more but the next day still feeels sore
rain taps on your window
always did tho but you didnt hear it when things were so so
your on your own now
your little zone you were born alone and believe me youll die alone
weed becomes a chore
you want the buzz back so you follow the others onto smack

just try staying positive
just try staying positive
just try staying positive

feels nice and still
good thing about brown is it always will
its easy, no one blames you
its that world out there thats fucked you
you know less of a person and if god exists
he still loves you
just remember that - the more you stink the further back from that brink
mabe youve lifetime stars and you think tattoos more fitting
but whos picking?
searching for yourself you find demons
try and be a free man and grasp that talisman
cos your the same as i am
we all need our fellow man
we all need our samaritan
maybe im better looking than you though
maybe ive got more dough - but am i happier though . . no
get the love of a good girl and your love will be richer than my world
and your happiness will uncurl

(chorus)

stop dreaming.
people who say that are blaspheming
theyre doing 9 till 5 and moaning.
and they dont want you suceeding when theyve blown it
and your idols - who are they?
they too drempt about their day
possitive steps will see your goals
whether its dollars or control, feel the gold
i aint helping you climb the ladder
im busy climbing mine.
now thats how its been from the dawn of time
if you reach a col-de-sac
the world turns it back
this is you zone, its like blackjack
he might get the ace or the top one
so organise your twos and threes into a run then you would have fucked him son
and for that youll be the better one
one last thing before you go though.
when you feel better youll be a hero
but to forget today, you could b back here
things can stray.
what if you see me in that window?
you wont help me though.
thts cool, just keep walking were you go
carrying on walking through the estate, starring at the geezers so they no you aint lightweight
and go see your mates
and when they dont look happy
play them this tape.

(chorus)

i hope you understand me
i aint no preachin fucker and i aint no goody- goody either
this is about when shit goes pear shaped
and if you arnt or ever been at rock bottom then good luck to you in the big wide world
but remember that one day shit just might start crumbling
your bird might fuck off or just loose your job
its when that happens that what im talking about will feel much more important to you
so if you aint feeling it, just be thankful that every things cool in your world
respect to bc

(chorus)


By knowing exactly what the lyrics to the song are will help me to be able to create a video that'll relate greatly to the song, because i now know every what exactly the song consitsts of and what it is trying to relate to.
I am going to be including the song in my video. It is going to be played over the top of visual and sound effects.

Blog 2 - Exploring music video

In this blog i am going too be looking at at a few videos that have already been produced, they are going too be from a range of different artists; genres and budgets. By researching a range of videos i will develop knowledge of what is needed to make a successful video. The techniques that i acquire from this task will help me when i come to make my own music video.

The first video i explored was 'Beyonce - Single ladies'. www.youtube.com/watchv=FyHVQT8aIBM
The first thing i noticed about this video is that it is shot in one long shot, focusing on Beyonce and the two dancers either side of her. The three of them are all wearing dark clothing that draws your attention to them as the room that they are dancing in is all white. The mes-en-scene in the video has been put together in order to make Beyonce the main subject of the video. This has been done by; lighting, her lighter hair colour (than the other two dancers), positioning of Beyonce, and the large metal bracelet on her arm. this video fits in to the hip hop genre that she is working in, because of the style she is dancing in. The video does not follow a story of any particular meaning, but this has been done because the song itself has a dark meaning behind it, and a relevent story (relationship gone wrong) would not go with the high tempo of the backing sound track. The video appeals too teenagers and young adults who enjoy to dance and party.

The second music video i have watched is 'prodigy- Smack My Bitch up'
www.youtube.com/watchv=20tWDFxQq5A
This video is very high tempo and explicit. The violent nature perceived in this video relates greatly to the fearsomeness of the lyrics and the high tempo of the song. The video consists of a person going out for a night of drinking; partying; drugs; violence; theft; sex, therefore targets the audience of teenagers/ young adults. The video is all shot from the persons point of view (point of view shot) throughout the length of the video which puts the viewer in the characters shoes, allowing the viewer to experience what the person is doing in the video. It is not until the end of the video the characters gender is revealed, which is female. This is not expected and throws the viewer because the actions match the typical stereotypes that a young male would possibly do on a night out. ''Smack my bitch up'' is such a controversial video and was banned from many television stations.

The third video that i have watched is 'Michael Jackson - thriller'.
www.youtube.com/watch?v=p_muUcxHATo
This video started the a whole new revolution of music videos. It was the first ever video that cost around $750.000 millions to make. It was so popular a short 15minute movie of the song was created. This video consists of a whole load of camera shots, editing and a huge amount of the budget was spent on costume and props. ''Thriller'' appealed to a range of different audiences across the board, (teenagers, young adults, adults and maturer adults, whether or not they were into the style of the song(people would have watched this video because nothing had really been done like this before of the time it had been produced), which was rock/pop.

Finally i have chosen to to analyse the music video ''stan'' by ''eminem''.
www.youtube.com/watch?v=gOMhN-hfMtY This is a music video that follows along the same story as the lyrics in song, in this case it is about eminem having a stalker, and through out the video the stalker gets more and more suicidal as eminem does not reply to his messages. The chorus of the song is sung by ''Dido'' who in the video plays the role as ''Stans'' pregnant girlfriend The video is very dark and has limited lighting and stormy weather etc, which reflects the depressed mood of the song. The genre of the song is rap and therefore has a target audience of youth and young families with low too medium income.

Blog 1- introduction

my task for this year is too create a music video for a song were a video has not yet been made for the song. I am going too produce a video by using and developing the skills that i learnt in the a/s part of the media course. This is a link to my previous blog woods17.blogspot.com.