Blog 15 - Digipack

In this blog i am going to be looking at digipacks: what they are, and how artists use them for promotional purposes. A digipack is a patent style of a compact disk or DVD packaging. Digipacks typically consist of a gate fold paperboard or card stock outer binding, with one or more plastic trays that are in a circular shape that is going to hold a compact disk firmly in place. First Digipack design- My first digipack design is very basic. This is because it resembles the artists previous artwork, which is bold and simple. The simpleness attracts my target audience (that i have researched in previous blogs) because of the clothes that the male in the digipack is wearing are urban, which is the same way the fans of the Streets dress. The inside of the digipack is dull and consists of only one colour throughout, with lyrics from the song posted on the left side. On the back shows the tracks on the CD. This is commonly were all artists place the track listings to the CD. This makes it easy for customers to pick up the case in a shop and see what songs are on the album with ease. Second digipack design I have made changes to my previous Digipack idea. I have still kept the layout simple, but have added art to attract the audience more than to it being one plain colour. I have decided to add a brick wall theme to the front and pack of the case. This adds to the urban theme of the CD and relates to the style of the music. The use of liquor bottles on the front and inside of my case also adds to the urban theme, and also alcohol plays an important role in our video. I have kept the track listing in the same place, also keeping lyrics printed on the inside left of the case. I have added a bottle of vodka behind the CD fixture that is the same size as the CD. The vodka bottle is lying on the floor half full, resembling were it has been placed on the front of my digipack design. Final Digipack design My final Digipack design has added further images on to my second design. All I have changed to the front cover is have added a fence above the wall, purely to fill up the gap that would have otherwise remained filled with a dark colour. Adding a fence behind the wall adds to the urban feel furthermore and relates to the place of were the target audience live. Which is in a council house that have a garden surrounded by walls and fences. The back of the pack is the same as my previous design. The inside of the pack is relatively same to my previous design of being based around the front cover. I have added the characters foot to the image and have changed the camera host to Birdseye view. I have changed this because it allows more detail to be added into the shot, as it covers a wider surface area. I have kept the idea of having the lyrics on the left side of the pack, but instead of placing them on top of the image, i am going to incorporate in to the background images that are in the picture, so the the lyrics look as though they are meant to be on the item. Existing Digipacks: This is an album cover, front/back for an album of Kayne West. The image stretches from the front to the back, which allows the image to be larger, eliminating the need to squash the picture onto one side of the pack. This is similar to my design as i am also going to cover the front and back of the my cover with one image. As Kayne West's music is also urban having a similar design shows that i am reaching out to my target audience with the image, because of the success of Kayne West's album sales. Evaluation of my Digipack in powerpoint form (link) : https://docs.google.com/leaf?id=0B7hZWTkEhQ07NTdkODE3MGMtMzllOC00YjFmLTk0MzAtOGNiZTQwMDk0OWNi&hl=en