Blog 5 - Target Audience/Band

In this blog i am going to be researching/finding out what audience 'the streets' target. Looking at the artists terms of psychographics, demographics and socio-economic classifications. Pschographics looks at the consumers; views, personality, values, interests and lifestyle. Also paying attention to the consumers demographics which consist of their age and gender. A socio- economic group states the persons income, and the basis of their household.

To establish what type of fans ''The Streets'' have i had a look at the bands facebook page, i have took a screen shot of the home of their page and have put it below. This pages show fans posting comments to the band through their 'wall', this will allow me to view the fans who write pleasant post about the band and view the fans page and find out what type of age, gender. class they are. Also a post has recently been posting on the fan page wall about the the song that i am going to be producing a meaning for. The post Say's; ' ''Stay positive'' always gets me up and movin on hung-over Monday '.

After viewing the bands page i have found out that around 85% of the fans who have posted on the wall are white, British working class males in their late teens/early twenty's. This is a fans facebook page, stating his age, gender, also showing his appearance.


I have been researching what music magazine 'the streets' have been featured in. One of the magazines one of these has been 'NME'. New musical express (NME) has been produeced weekly since March 1952. It was the first British paper to include a singles chart, which first appeared in the 14th of november 1952 edition.

By knowing that the band are in this magazine i can find out what audience purchase this magazine, this can be done by looking on the website; 'http://www.nrs.co.uk/' and looking at the latest top line readership. web site will show what the age and working class the consumers are. The higher percentage of the readers are in the ABC1 class, and are aged between '15-44'.The total number of consumers that purchased the magazine was '325,000', the amount of copies purchase in the working class 'ABC1'was '218,000'. and the amount of copies purchased by people in the age boundary of 15-44 were '294,000'. However these results do not necessarily mean that they are purchasing the magazine because they are interested in reading about 'The Streets', but the band/artists that are on the front cover, this is why the majority of the consumers are in the ABC1 class. However if an issue of the magazine did include a picture of 'The Streets' on the front cover than the issue would be purchased by those in the lower working class sectors, which are 'C2DE'.