In this blog i am going too be looking at at a few videos that have already been produced, they are going too be from a range of different artists; genres and budgets. By researching a range of videos i will develop knowledge of what is needed to make a successful video. The techniques that i acquire from this task will help me when i come to make my own music video.
The first video i explored was 'Beyonce - Single ladies'. www.youtube.com/watchv=FyHVQT8aIBM
The first thing i noticed about this video is that it is shot in one long shot, focusing on Beyonce and the two dancers either side of her. The three of them are all wearing dark clothing that draws your attention to them as the room that they are dancing in is all white. The mes-en-scene in the video has been put together in order to make Beyonce the main subject of the video. This has been done by; lighting, her lighter hair colour (than the other two dancers), positioning of Beyonce, and the large metal bracelet on her arm. this video fits in to the hip hop genre that she is working in, because of the style she is dancing in. The video does not follow a story of any particular meaning, but this has been done because the song itself has a dark meaning behind it, and a relevent story (relationship gone wrong) would not go with the high tempo of the backing sound track. The video appeals too teenagers and young adults who enjoy to dance and party.
The second music video i have watched is 'prodigy- Smack My Bitch up'
www.youtube.com/watchv=20tWDFxQq5A
This video is very high tempo and explicit. The violent nature perceived in this video relates greatly to the fearsomeness of the lyrics and the high tempo of the song. The video consists of a person going out for a night of drinking; partying; drugs; violence; theft; sex, therefore targets the audience of teenagers/ young adults. The video is all shot from the persons point of view (point of view shot) throughout the length of the video which puts the viewer in the characters shoes, allowing the viewer to experience what the person is doing in the video. It is not until the end of the video the characters gender is revealed, which is female. This is not expected and throws the viewer because the actions match the typical stereotypes that a young male would possibly do on a night out. ''Smack my bitch up'' is such a controversial video and was banned from many television stations.
The third video that i have watched is 'Michael Jackson - thriller'.
www.youtube.com/watch?v=p_muUcxHATo
This video started the a whole new revolution of music videos. It was the first ever video that cost around $750.000 millions to make. It was so popular a short 15minute movie of the song was created. This video consists of a whole load of camera shots, editing and a huge amount of the budget was spent on costume and props. ''Thriller'' appealed to a range of different audiences across the board, (teenagers, young adults, adults and maturer adults, whether or not they were into the style of the song(people would have watched this video because nothing had really been done like this before of the time it had been produced), which was rock/pop.
Finally i have chosen to to analyse the music video ''stan'' by ''eminem''.
www.youtube.com/watch?v=gOMhN-hfMtY This is a music video that follows along the same story as the lyrics in song, in this case it is about eminem having a stalker, and through out the video the stalker gets more and more suicidal as eminem does not reply to his messages. The chorus of the song is sung by ''Dido'' who in the video plays the role as ''Stans'' pregnant girlfriend The video is very dark and has limited lighting and stormy weather etc, which reflects the depressed mood of the song. The genre of the song is rap and therefore has a target audience of youth and young families with low too medium income.
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