Blog 6 - Video analysis

In this blog i am going to be analysing two videos that have already been made by 'The streets'. I am going to be examining: genre, representation, narrative, audience, and what story the video portrays. The two music videos that i am going to be examining are, ''Dry your eyes'' and ''fit but you know it''. I will be posting a link of the video that has been taken from youtube.com.

The Streets - Dry your eyes
www.youtube.com/results?search_query=the+streets+dry+your+eyes&aq=2
''Dry your eyes'' is a UK garage (hiphop) song. The song is about a male who has just split up with his girlfriend, and the male trying to deal with the brake up.

The video relates to the depressing lyrics and tempo of the song. This has been portrayed by having dark lighting throughout the length of the video.Also Mike Skinner's body language stays low and glum for the full length of the video. This video attracts consumers who are fans of the band and enjoy listening them, also may attract consumers who enjoy watch/listening too UK garage. This particular video may also attract men that are going through the same ordeal that the male (Mike Skinner) is in the video. The video goes against the stereotype of a young male of not showing emotion, because the video consists of Mike Skinner looking depressed throughout. Mike Skinner does not leave his dog in the video which suggests that he is now lonely and his girlfriend was his only human contact because the dog is the only living thing besides Mike in the video, he does not have any friends comforting him in the video.

The Streets - Fit but you know it
http://www.youtube.com/watch?v=rPbNMLwmxYkatch?v=rPbNMLwmxYk
This song/video also fits in to the UK garage (hiphop) genre. The music video consists of the lead singer (Mike Skinner) meeting a girl who is greatly marred by her self-estimation. Throughout the video Mike walks into various places, and remains singing the lyrics to the song, and imagines the girl in his head throughout,which relates to the lyrics of the song. This video would have been watched by fans who enjoy listening too the band/genre and are maybe interested in what the girl from the song looks and acts like in the video.


By looking at videos by The Streets i can now have greater knowledge of how they shoot and that all of their videos follow the storyline of the lyrics in the song. The videos are also pretty budget and are also shot in the England, meaning that my video will have the same style to the streets previous videos.